Top rugby clothing brand Front-Up is using an innovative new crowd funding platform called Crowdcube to gather investment for their plans for growth and expansion.
Front Up Marketing director Lorne Gray told Scottish Rugby Blog: “We really need to recruit as many rugby fans as ‘armchair investors’ as possible.
“Everyone investing, from £100-£10,000, receives a great package of investment rewards. By investing just £100 you get a free top every year for the first 3 years.
With everyone from budding .com start-ups to musical artists such as Ben Folds Five turning to crowdfunding to convert their captive market into funding for projects, it seems to be a good way for fledgeling businesses or more established ones like Front-Up to seek out investment.
“We’re basically trying to recruit loyal brand ambassadors at the same time as raising the investment needed to grow the brand – but driving awareness of this opportunity is crucial to whether we succeed or not.”
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Rory is the editor of Scottish Rugby Blog, and has offered a fan's view on Scottish Rugby since founding the blog.